More Thoughts on Why Most Home Based Businesses Fail

Many of us have tried different home based businesses; MLM’s, Direct Sales, Network Marketing, whatever you want to call it, with no success to show for hours of pitching but damage to our relationships with the friends & family we’ve pitched to. Frustrated, we vow to never get duped into another “scheme” again. Here’s the truth about most home based MLM’s and Network Marketing Opportunities: they have too many variables for failure.Variable for Failure #1 – The “Warm” Market: Most home based businesses tell you to start out by writing a list of 100 people you know. Then you are told to pitch your product or opportunity to these people. There is a HUGE problem with this. These people already know you! They know you’re broker than a pyromaniac on the 4th of July! They are never going to join you in a business until you can prove to them that you are successful. If you want to have a successful home based business, you need to find a system that will teach you how to attract people to your opportunity that are already looking for it!Variable for Failure #2 – The “Presentation” Meeting/Party: Attempting to draw people to your product, service, or opportunity through small meetings and parties is flat-out a waste of time. You need to use a vehicle that places your business right under the nose of people who are already looking for it. Millions of people are using the Internet everyday to search for the products and services they desire. Your business needs to be online, on the front page of Google!Variable for Failure #3 – Lack of Automation: Robert Kiyosaki said, “The only difference between a rich person and a poor person is how they use their time.” He also said, “The poor and middle class work for money. The rich have money work for them.” Many home based business owners get burnt out because they lack systems that automate many redundant tasks. They don’t have an automated system for drawing new, targeted prospects to their business. They don’t have an automated system for presenting their product to their prospects. They don’t have an automated system for signing up new members or customers. And they don’t have an automated system for training new team members. As a result, they never gain the time freedom they truly desire. Automation is the key to freeing up time. The most successful home based business owners are those who have systems at work in their business. They have systems for pitching their products, closing their sales and placing orders. These systems allow successful business owners to make money while they are taking a shower, getting their teeth cleaned or seeing a movie! Now that’s the way to do business!Variable for Failure #4 – YOU: Let’s face it, you are not the best sales person. You’re not even sure you understand what owning your business is all about. Many home based business opportunities get you to sign up, promising that your sponsor will teach you everything you need to know to make big bucks. What if your sponsor drops off the face of the Earth a couple weeks after you join? Then what do you do? When considering your next home based business opportunity, find a way to see what their training is like. If the company has an option to fully refund your start-up kit within 30 or 60 days, you may want to consider joining and take a good look at their training materials. If you don’t like what you see, get your money back! A cutting-edge company will have several different forms of training: live calls, recorded calls, video tutorials, webinars and live events. The best home based business opportunities will equip you to never having to rely on a sponsor again.

Effective Marketing Strategies in Product Creation

Marketing includes matters such as pricing and packaging of the product and creation of demand by advertising and sales campaigns. There are other options, of course, like product creation, resale rights marketing, joint ventures and the likes, but they are merely secondary to the above.

If you take the freelance route, it is important to ensure that all rights to profit from the final product, or any materials produced in its making, remain yours. Bookkeeping, physical product creation or delivery of goods can be done better with specialized help. Determining the purpose of the product is vital in niche product creation.

Implementation of Methodology – The choice of implementation of Six Sigma methodology depends on whether development is required on existing processes (DMAIC) or on new process/product design creation (DMADV). Determining what you really want to sell, something that you can be relaxed selling is the first step at the creation of a niche product. With the technological advancements in the hosting industry, from automated control panels and scripts that simplify creation of accounts; to complete turnkey solutions, there is no excessive need to worry about spending time on the actual product sold to the customer.

For instance, you should be prepared to either perform yourself or to subcontract the completion of the following tasks:- Product idea research (are there any existing products or patents already existing for this idea)- Product specification document training (what it will do, how it will look, how will it be powered, and how the user will interface with it)- Marketing study (what it will be named, who would buy this, how much would they pay, how will we get customers to purchase the product)- Schematic or electronic circuit design process- Creation of a bill of material or BOM and an approved vendor’s list or AVL for each component in the design, preferably with multiple sources identified, with a BOM and AVL for each assembly level in the product- Printed circuit board layout design process (single sided board, double sided board, or multilayer board; size of the PCB; board material)- Mechanical packaging design with user interfaces (displays, buttons, switches, key. This removes all product creation costs from your budget as a marketer.

No other database of affiliate programs offers such a possibility for profit on either the affiliate side or the product creation site. Your chosen niche should allow for the creation of more than one product or service.

There are several marketing strategies that are necessary in the creation of a successful e-commerce web site – Email marketing (broadcasting) of prospects/customers – Effective use of auto responders (generate automatic email messages) – Online Newsletter – Online Form / Survey to capture your prospect’s email address – Electronic Product Delivery (if you sold a digital product) – Advertisement (Ad) Tracking – Back End Sales – Affiliate program etc.

Legal Translators and Lawyers Work Hand-in-hand

“A poor (legal) translation can be just as dangerous as bad legal advice”. This is a quote from an article written in the Independent back in 1996. Legal translation is a very specialised type of translation service. Good legal translators know almost as much about law as lawyers do and yet they are paid less than a quarter of what lawyers earn for their professional services. The translation is not just about translating the language but it’s about conveying the meaning of foreign law, which is just that – foreign, complete with a new set of rules and regulations.

Most of us already need a translator to tell us what a legal document written in our mother tongue means, so imagine what advanced language skills are needed for legal translations. The formation of the European Union and increased globalisation of trade and industry has created a far bigger niche market for legal translating services. By the same token, it’s no longer enough for lawyers to know the law of their own country; they also need to have some idea of international laws.

Although legal translations are cheaper than lawyers, the bill can skyrocket if lawyers don’t choose the documents that are most important for the case to go through translation. The Independent mentioned a case where a legal translator was asked to translate 600 pages in two weeks. The quotation the lawyer received ran into the tens of thousands, so she resubmitted only the critically important documents.

Legal translators also have to work very quickly in certain circumstances. Sometimes a lawyer will need to read a document urgently for an upcoming case and they need the translation done ‘like yesterday’. While professional legal translators can work quickly, they can’t perform miracles and lawyers need translations to be done well. A sloppy translation done too quickly could result in the lawyer losing the case.

Legal translation services are more in demand than ever before, as City firms are unable to keep up with translations needed for foreign deals and negotiations. It’s been shown that certain City firms are unable to deal with the need for translations of French legal documents, let alone for legal documents from further afield. The globalisation of trade has brought about a new partnership; legal translators and lawyers will need each other for their continued survival in the modern world.