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What Are the Most Profitable Home Based Businesses?

That’s a question lots of people have, especially now, when so many folks are looking for a way to supplement their income, fight the rising costs of day care by staying home with their children, or have found themselves unemployed.

Unfortunately, when the average person begins searching Google, article sites or forums for answers, what most often happens is they are either inundated with links and pitches to join “the most profitable home business in the industry” (that’s poised to be “the next industry giant”), or told that they “must have” a particular tool or system in order to be successful. For those just venturing into the home based business industry for the first time, trying to find the opportunity or business that’s right for them can be a daunting task.

There are many solid companies with great products and commissions, but not every company is right for every person. If they’re not careful, they could easily respond to the emotional message of a skilled presenter, spend all their money and yet find themselves no further ahead than when they started. But you want to have a profitable home based business and you want some answers. Honest answers to your questions; Where do I begin? What should I look for? Is one company better than another? Should I pursue affiliate marketing? What kinds of products are the “best ones” to sell? Etc… My answer…Your home based business doesn’t begin with a product or a company. It begins with YOU!

The most profitable home based business will likely be one based on something that you love doing…something YOU’RE passionate about. And given some thought, you’ll probably notice there’s more than one income stream attached to it. Create multiple “cash registers” all around you… that way, when one isn’t doing so hot, you’ll have the others to keep you going. For instance, if you are passionate about a healthy life style, you could blog about it and become the “go-to” person for information on the topic. Then you could sell vitamins and weight loss products, sell exercise programs, become an affiliate for tennis shoes, exercise clothing, pedometers, etc. A real business (think of a store in your town) has more than one item on the shelf to insure as many income streams as possible.

So start by asking yourself, “What do I really like to do?” Think, “What do I (or would I) spend money on to do it?” and you’ll find income streams. Take the time to brainstorm, and you’ll no doubt find many ways to turn what you love into a profitable business. Then do a Google search to find resources and training on that topic. There’s also lots of free training on sites like YouTube and many industry blogs and websites.

It bears mentioning again…you must be REALLY careful out there. Many people are only after the money that’s in your pocket, which is why you’ll find affiliate links and pitches to join deals peppered throughout the answers you get to your questions. (sorry guys…I call ‘em as I see ‘em) Remember…there is no “magic bullet” no matter how good it sounds. YOU’RE the one that has to put in the time and the effort, even if you have purchased a $3500 program.

PLUS…I’m an advocate of free and/or very low cost tools and training. More on that another time. You can get started in your home based business with a little self examination, some homework and very little out of pocket expense. Be careful out there…and good luck!!

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Create an Army of Followers For Your Home Based Business With Twitter

If you’re like most people, you’re still trying to figure out exactly how Twitter works, and how it can fit into your home based business marketing strategy. Well, don’t fret because you’re not alone. Many novice and experienced marketers alike are figuring out how to integrate this powerful social media tool into their marketing plans.Launched in 2006, today it is estimated that approximately 5 million people are Twitter users, with approximately 5 to 10 thousand new users joining every day. Clearly, this social networking site has the potential to put your home based business in front of thousands of prospective customers in a matter of minutes.Twitter is a public forum, and some have described it as “instant messaging to the public.” Here’s how Twitter works, on a basic level: Twitter allows you to post texted-based updates, or short messages called “Tweets” limited to 140 characters per tweet. Tweets are displayed on the poster’s Twitter profile, and delivered to those people or “followers” who have signed up to follow you on Twitter. The good news is that you can post an unlimited amount of tweets per day related to your home based business, allowing you to get around the 140 character limitation. When individuals signup to follow you on Twitter, they will see all of your tweets, therefore, the key is to establish a large group of followers who will see your updates on a regular basis.Once you establish your Twitter account, you can begin to build a following by searching for people who have a Twitter account and viewing their followers list.When you view their followers, you can simply click on the button to the right of the person’s picture, and follow each of those individuals on Twitter. Because many individuals set their accounts to automatically follow you back, by following others on Twitter, you can build a massive following of your own quickly, and therefore, build a following for your home based business.Another way to build a following is to simply tell all of your family, friends and associates to sign up as your followers on Twitter. You should also place your twitter URL on all marketing and promotional items. Once you have established a large enough following, you’ll really be able to leverage the power of mass communication. For example, a home based business owner with a following of 100 can literally tweet home base business or product information to those 100 individuals on a daily basis with no costs and minimal effort.Because Twitter is a public forum, however, it’s important to remember to keep your tweets professional, while still giving a personal touch. Tweeting about home based business updates or product information is fine, as long as you balance those posts with helpful or useful information from your particular niche of the home based business industry. Too much self-promotion on Twitter can leave a bad impression among the Twitter community, and can actually damage your business reputation on the long run.

Plan To Succeed With Information Product Creation: Why You Need To Split Your Process Up

One of the keys to succeeding in information product creation is to break the process up into discrete steps. This frequently isn’t an instinctive reaction for the typical information marketer. Especially on the internet where small sized learning products are the norm.

However, it is extremely important to your ultimate success. In fact, I would go so far as to say that if you don’t do this you probably won’t succeed… even when you are starting out let alone as you move forward.

Your product creation system should do this for you if only to help you to understand the overall task.

But why?

In this article, I’m going to ignore chunking and focus on the practical aspects. That’s not to say that chunking isn’t important. It is. It’s important to understanding and to learning the process. But while you can use the same chunks as you move forward, long term your focus needs to be on the operation of the system not the understanding of it. Unless of course you are constantly training new people!

So why is chunking important to long term use of the product creation process? (Yes, I know systems design uses a different term for this process but I’m not teaching you systems design. So I’m going to use the word learning content designers use.)

The first reason that having individual discrete tasks is important is one of schedule estimation. Frequently it is very difficult to estimate how long the total task of creating a product will take. After all, the size and type of the products matters as does the number of products in your product funnel. And those are just the most obvious elements. However, estimating a discrete task is often much easier. The total can then be estimated as the total of the discrete tasks.

Secondly, scheduling a large task can be problematic. However, by segmenting the task into a number of discrete tasks, you gain a much greater flexibility in scheduling. Not only that but as your business begins to add people you are able to schedule multiple people to the product creation.

Finally, segmenting a large task into smaller discrete tasks allows you to have much better control over the product creation. This affects two different areas — status and quality.

By segmenting your process into discrete tasks you are able to schedule and record the progress at much more detailed level. As a result you are more in control of the status of the product creation. You know what everyone is doing. When they should complete it. And how much it should cost. You also know exactly what has been done.

You also improve your overall quality. Instead of waiting until everything is done you can check quality as you go. This allows you to immediate react to low quality products without absorbing their costs. This means that you have less rework and your rework costs less. And if the product is not going to meet its quality requirement you will know about it in time to stop the development, change the requirement or fix the product.

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