If you’re like most people, you’re still trying to figure out exactly how Twitter works, and how it can fit into your home based business marketing strategy. Well, don’t fret because you’re not alone. Many novice and experienced marketers alike are figuring out how to integrate this powerful social media tool into their marketing plans.Launched in 2006, today it is estimated that approximately 5 million people are Twitter users, with approximately 5 to 10 thousand new users joining every day. Clearly, this social networking site has the potential to put your home based business in front of thousands of prospective customers in a matter of minutes.Twitter is a public forum, and some have described it as “instant messaging to the public.” Here’s how Twitter works, on a basic level: Twitter allows you to post texted-based updates, or short messages called “Tweets” limited to 140 characters per tweet. Tweets are displayed on the poster’s Twitter profile, and delivered to those people or “followers” who have signed up to follow you on Twitter. The good news is that you can post an unlimited amount of tweets per day related to your home based business, allowing you to get around the 140 character limitation. When individuals signup to follow you on Twitter, they will see all of your tweets, therefore, the key is to establish a large group of followers who will see your updates on a regular basis.Once you establish your Twitter account, you can begin to build a following by searching for people who have a Twitter account and viewing their followers list.When you view their followers, you can simply click on the button to the right of the person’s picture, and follow each of those individuals on Twitter. Because many individuals set their accounts to automatically follow you back, by following others on Twitter, you can build a massive following of your own quickly, and therefore, build a following for your home based business.Another way to build a following is to simply tell all of your family, friends and associates to sign up as your followers on Twitter. You should also place your twitter URL on all marketing and promotional items. Once you have established a large enough following, you’ll really be able to leverage the power of mass communication. For example, a home based business owner with a following of 100 can literally tweet home base business or product information to those 100 individuals on a daily basis with no costs and minimal effort.Because Twitter is a public forum, however, it’s important to remember to keep your tweets professional, while still giving a personal touch. Tweeting about home based business updates or product information is fine, as long as you balance those posts with helpful or useful information from your particular niche of the home based business industry. Too much self-promotion on Twitter can leave a bad impression among the Twitter community, and can actually damage your business reputation on the long run.
Who Should Join The Chamber of Commerce Education Committee?
Despite the critique, the United States has one of the best education system in the world, and no, it’s not perfect, and it’s almost impossible to please everyone. You have teachers unions, administrators, school boards, citizens, and you can never keep thirty kids in the classroom happy, quiet, and constantly learning. That’s a lot of minds to keep content. Okay so let’s talk about this because I’ve always believed that education is an important topic at every level of government, especially in your own community.
Most chambers of commerce have education committees, and this is very wise because the business community also has a stake in the education of Americans. After all, what good is a worker if they can’t read, write, or do basic math and can’t even count the change back to customers? Obviously you can see that point. If those who are educated are not productive members of society then we have a severe problem with keeping up in our technical age. Our civilization society cannot survive unless we have a solid school system and we are only as strong as our schools were 20 years the prior.
Now then, let’s talk a little bit about a Chamber of Commerce education committee and exactly who should be on it. Is my contention that large corporations within the district or city or region ought to be involved. Along with librarians, K-12 teachers, college professors, college administrators and even those who are running the Boys and Girls Club for instance. Everyone has a stake, and if the Chamber of Commerce is to get involved in education they need to have the proper input from the right people.
Since education is a community affair, and since chambers are part of the business community and an integral part of jobs and employment, it is critical that everyone work together. The chamber educational committee should be networking with businesses both small and large, and community groups before and after school as well. Chamber of Commerce members should be speaking at K-12 schools, and also involve themselves with the colleges and universities in the area not only for available internships, but also to advise on curriculum.
Why do I say this you ask? It’s simple; the curriculum needs to always be changing because the world is changing. Teaching people cursive writing, how to use a typewriter, an adding machine, or even a cash register doesn’t make a lot of sense. It’s time for the world to move on, and the education system needs to be able to innovate along with it if it is to provide what the community needs in the way of future educated employees. Please consider all this and think on it.
Effective Marketing Strategies in Product Creation
Marketing includes matters such as pricing and packaging of the product and creation of demand by advertising and sales campaigns. There are other options, of course, like product creation, resale rights marketing, joint ventures and the likes, but they are merely secondary to the above.
If you take the freelance route, it is important to ensure that all rights to profit from the final product, or any materials produced in its making, remain yours. Bookkeeping, physical product creation or delivery of goods can be done better with specialized help. Determining the purpose of the product is vital in niche product creation.
Implementation of Methodology – The choice of implementation of Six Sigma methodology depends on whether development is required on existing processes (DMAIC) or on new process/product design creation (DMADV). Determining what you really want to sell, something that you can be relaxed selling is the first step at the creation of a niche product. With the technological advancements in the hosting industry, from automated control panels and scripts that simplify creation of accounts; to complete turnkey solutions, there is no excessive need to worry about spending time on the actual product sold to the customer.
For instance, you should be prepared to either perform yourself or to subcontract the completion of the following tasks:- Product idea research (are there any existing products or patents already existing for this idea)- Product specification document training (what it will do, how it will look, how will it be powered, and how the user will interface with it)- Marketing study (what it will be named, who would buy this, how much would they pay, how will we get customers to purchase the product)- Schematic or electronic circuit design process- Creation of a bill of material or BOM and an approved vendor’s list or AVL for each component in the design, preferably with multiple sources identified, with a BOM and AVL for each assembly level in the product- Printed circuit board layout design process (single sided board, double sided board, or multilayer board; size of the PCB; board material)- Mechanical packaging design with user interfaces (displays, buttons, switches, key. This removes all product creation costs from your budget as a marketer.
No other database of affiliate programs offers such a possibility for profit on either the affiliate side or the product creation site. Your chosen niche should allow for the creation of more than one product or service.
There are several marketing strategies that are necessary in the creation of a successful e-commerce web site – Email marketing (broadcasting) of prospects/customers – Effective use of auto responders (generate automatic email messages) – Online Newsletter – Online Form / Survey to capture your prospect’s email address – Electronic Product Delivery (if you sold a digital product) – Advertisement (Ad) Tracking – Back End Sales – Affiliate program etc.